Official Business Account (OBA)

An Official Business Account (OBA) — often called the blue badge / blue checkmark — helps users recognize notable, authentic brands on WhatsApp.

Why it matters

• Increases trust in chat threads
• Usually requires strong brand presence, compliant display name, and Meta Business Verification
• Not all businesses qualify; Meta controls eligibility

Related requirements

• Approved display name
• Meta Business Verification
• Healthy quality rating

Coexistence numbers may have different OBA / badge behaviour — confirm current Meta rules for COEX.

Related

• Display Names
• Meta Business Verification
• Business Profiles