Create and manage templates

WhatsApp templates are pre-approved messages used for business-initiated communication. Use the Templates page to review the templates associated with the selected app and create new ones.

Before you begin

Select the correct app.
Complete WhatsApp setup, or ensure the app has a WABA associated with it.
Prepare the template name, message content, category, language, and any variables or media that the message needs.

View templates

Open Templates.
Review the app name and namespace to confirm the selected app.
Review the template cards to identify existing templates and their content.

Create a template

Select Create Template.
Enter the template details requested in the form.
Add the message content and any supported variables, media, or buttons.
Review the content for accuracy and policy compliance.
Submit the template for approval.

Expected result

The new template appears in the template list. Its status reflects whether it is pending review, approved, or requires changes.

Troubleshooting

If the template is not visible, confirm that the correct app is selected and refresh the list after submission.
If a template is rejected, review the rejection feedback, update the content, and submit a revised template.
If templates do not match your source of truth, use the relevant template synchronization workflow or API.