Meta Business Verification

Meta Business Verification confirms that a Meta Business Portfolio represents a real organisation. Verification unlocks or improves WhatsApp capabilities such as display name visibility, higher throughput eligibility, and Official Business Account pathways.

Why partners care

• Improves trust signals for customer WABAs
• Often required before display names show to end users
• Supports scaling paths for messaging limits

Types (high level)

• Standard / Classic Business Verification — Meta’s official verification across Business Suite assets
• Partner-led Business Verification (PLBV) — available in some partner programs to speed verification for eligible businesses

Exact eligibility depends on Meta program rules and region.

Related

• Meta Business Portfolio
• Display Names
• Official Business Account (OBA)
• Messaging limits